Portfolio
My portfolio is more than a collection of projects, it’s a reflection of stories I’ve helped bring to life. Here you’ll find a mix of my work managing social media for different brands and the professional experiences that have shaped me along the way.overline text
Career Highlights
Wellness & Fitness Brand (Functional Dietetics Center Juan Carlos Simó)-Marketing Coordinator
Convierte Más (with Vilma Núñez) – Marketing Executive
- Increased customer retention by 25% through personalized support and platform assistance.
- Improved conversion rates by 20% through loyalty strategies and prompt responses to inquiries.
Banreservas (Dominican Republic) – Social Media Manager
- Contributed to a 30% increase in digital sign-ups, positioning the bank’s app among the top downloads on Google Play and the App Store.
- Trained users on the digital platform, increasing adoption by 30% and reducing in-person visits.
Brands I’ve Worked With
Project Cases
In this section, you’ll find the case studies I’ve worked on, where I combine strategy, creativity, and analysis to solve real marketing challenges. My goal is to showcase the process behind each strategy and how ideas transform into practical solutions that create impact
Green Gathering
In this case study, you’ll see how I developed a campaign to increase brand awareness, boost sales of biodegradable picnic products, and build a community around sustainable living. Click below to explore the full strategy and results
One Health
This case study showcases the execution of a multi-platform paid campaign for One Health’s new digital service. It highlights how strategic execution improved performance and supported the brand’s digital transformation goals.
Inclusive Tomorrow
This case study showcases how I developed a multi-channel marketing strategy for Inclusive Tomorrow, a charitable lottery supporting people with disabilities. I analyzed campaign data, built a full-funnel approach, and created ethical, data-driven tactics to boost awareness, trust, and subscriptions.